GRAYSON, Ky. — Community members can explore a different approach to primary care, meet local providers, and shop with area vendors when 4:10 Direct Care hosts an open house from 9 a.m. to 3 p.m. on Saturday, Nov. 7.
Located at 535 E. Main St. in Grayson, the clinic will welcome visitors for tours, refreshments, giveaways, and the opportunity to learn more about its services.
For Nikki Moore, owner of 4:10 Direct Care, the open house is an opportunity to introduce more people to a healthcare model that prioritizes personalized attention, communication, and patient relationships.
“I want the people who stop by to learn there’s clinics that are not the ‘doctor office’ type, so they don’t have to be so nervous over visiting their provider’s office,” Moore said. “And, I hope they get to take away the feeling of being truly cared for and heard…getting to feel our personalities and how much we genuinely care for the patients that we serve.”
4:10 Direct Care, also known as Moore Wellness Clinic, opened two years ago and developed into a direct primary care practice after Moore recognized a need for more accessible, personalized healthcare.
Rather than accepting insurance for its primary care services, the clinic operates through a monthly membership model that provides patients with extended appointment times and direct communication with their provider.
The practice offers primary care for a variety of needs, including chronic condition management for patients with concerns such as diabetes and high blood pressure.
Its approach is designed to give patients more time to discuss their health and participate in decisions about their care.
Moore says it is also her hope that the open house will help community members understand that a lack of health insurance does not have to mean going without primary or preventive care.
The clinic’s services have continued to grow, including the addition of Hot Spot Derm, a separate nurse practitioner-led dermatology practice operated by Kellie Sparks inside 4:10 Direct Care.
Looking ahead, Moore hopes continued growth will allow the practice to expand the services it offers to the community.
She encourages community members to stop by, whether they are interested in learning more about the clinic’s services themselves or know someone who could benefit from a different approach to healthcare.
The open house will also feature local vendors, giving attendees another reason to spend the day supporting small businesses in the community.
Confirmed vendors include Eat Wild Appalachia, Baby’s Breath Matcha, and Super Patch.
Sadie Jane’s Lemonade will also bring its lemonade trailer to the event, and additional vendors are expected to participate.
The event will also offer opportunities for holiday shopping, as it coincides with other local businesses hosting Christmas open houses that day.
Marsh & Magnolia, a clothing boutique located next door to the clinic, will also be open for visitors to explore.
Those who visit the open house will enjoy finger foods, snacks, and refreshments, with allergen-friendly options available, particularly for those with gluten and alpha-gal allergies.
The open house is free to attend.
For more information, call or text (606) 314-0053.