LEXINGTON, Ky. — Fans of the popular television game show The Price Is Right will have an opportunity to experience the excitement in person when the show's traveling stage production comes to Rupp Arena next spring.
The Price Is Right Live is scheduled for Friday, March 26, 2027, bringing familiar games, audience participation and opportunities to win prizes to Central Kentucky.
Unlike the televised version, the live stage show gives audience members a chance to become contestants and compete in some of the program's most recognizable games.
Among the games expected to be featured are Plinko, The Big Wheel and Showcase. The popular game Secret X will also make its debut on the live tour.
Cash, Cars and Vacations Up for Grabs
Audience members selected to participate will have opportunities to compete for prizes ranging from cash and vacations to a new vehicle.
This season's tour also features an additional opportunity: At each performance, one winner could receive a trip for two to Los Angeles to attend a taping of the television version of The Price Is Right.
Contestants are chosen at random, meaning those interested in participating will have an opportunity to register for consideration.
Tickets Go on Sale October 16
Tickets for the Lexington performance will become available to the public at 10 a.m. Friday, October 16, 2026.
Tickets may be purchased online through Ticketmaster or the official Rupp Arena website.
Those wishing to purchase tickets in person may visit the Central Bank Center Box Office, which offers regular ticketing hours from noon until 4 p.m. on Wednesdays and Fridays.
For residents of Morehead and surrounding Eastern Kentucky communities, the Lexington performance offers a relatively short trip to experience a live version of one of America's most recognizable game shows.
The Price Is Right has entertained television audiences for generations, and its touring production brings many of its signature games and prize-winning opportunities directly to fans across the country.
Source: WKYT, October 7, 2026.
The Morehead Minute is not affiliated with The Price Is Right Live, Rupp Arena or the event's promoters. Ticket availability, contestant eligibility and prize opportunities are subject to official event rules.